Privacy Policy

Scope and who we are

This policy applies to intheanswer.ai, the In The Answer Insights dashboard, our forms, accounts, reports, support, and related services. We refer to them together as the Services.

In The Answer operates the Services and is responsible for the personal information described in this policy. Email support@intheanswer.ai with a privacy question or request. This policy does not cover a third-party website or service that you visit through a link from our Services.

Information we collect

Information you provide may include your name, business email address, account credentials, company or brand name, website, role, team invitations, support messages, and any details you include in a form.

Product information may include buyer questions, prompts, products, categories, competitors, report settings, AI answers, visible sources, recommendations, and other content you submit or create while using the Services.

Billing information may include your plan, subscription status, invoice and transaction identifiers, and limited billing metadata. Stripe processes payment-card information. In The Answer does not receive or store your complete card number.

Technical and security information may include your IP address, browser and device details, dates and times, pages or features used, referring page, request identifiers, and diagnostic or security logs. If you choose Google sign-in, we receive the basic profile information you authorize Google to share, such as your name and email address.

We do not ask for sensitive personal information, health information, government identification numbers, or financial-account credentials. Do not place that information, confidential client information, or personal information about another person in a buyer question or prompt.

Information from other sources

We receive confirmation and limited account or transaction information from services you choose to use with us, such as Google sign-in and Stripe billing.

To prepare AI visibility reports, we may collect information from public business websites, search results, public sources, and responses returned by AI and search providers. This may include names or professional information that a company or another source has made public. If you accept analytics, we also receive referral and campaign information that shows how you reached the site.

How we use information

We use information to create and secure accounts, provide the Services, run requested AI checks, search public sources, save dated evidence, generate reports and recommendations, manage subscriptions, and deliver customer support.

We also use information to send service messages, respond to requests, understand product performance, fix errors, prevent fraud or abuse, enforce our terms, protect customers and the Services, and meet legal, tax, accounting, and compliance obligations.

We use contact information to send account, billing, security, support, and other service messages. If you ask us to contact you about a report, presentation, or product, we use it to reply and follow up on that request.

Legal bases for processing

Where European Economic Area, United Kingdom, or similar law requires a legal basis, we process information as needed to perform a contract with you or take steps you request before a contract, such as creating an account or preparing a requested report.

We also process information for our legitimate interests in operating, securing, supporting, and improving the Services, provided those interests are not overridden by your rights. We rely on consent for optional analytics and where consent is otherwise required. We may process information to meet a legal obligation or protect someone's vital interests. You can withdraw consent at any time, but that does not affect processing that already occurred.

AI and search processing

To run a check or prepare content you request, we may send a buyer question, brand name, website, and relevant context to OpenRouter, the AI model provider selected for that check, and Exa or another search provider. The model provider may change based on the model you or In The Answer selects. We store returned answers, sources, provider and model details, dates, and related analysis so you can review the result over time.

We use customer content to provide the requested Services. We do not use it to train an In The Answer foundation model. AI and search providers process the information sent to them under their agreements and privacy terms. Do not submit secrets, regulated data, or personal information that you do not have permission to use.

When we disclose information

We disclose information to service providers that help us operate the Services. These may include hosting and database providers, Google for sign-in and consent-based analytics, Stripe for billing, Resend or another email provider, OpenRouter and the model providers it routes to, Exa for public-web research, and vendors that support security, error monitoring, or customer support. They receive information needed for their function.

If your account belongs to a customer organization, its authorized owners and administrators may access account and workspace information. We may also disclose information to professional advisers, auditors, insurers, or authorities when reasonably necessary to comply with law, protect rights or safety, investigate abuse, or establish or defend legal claims.

If In The Answer is involved in a financing, merger, acquisition, reorganization, or sale of assets, information may be reviewed or transferred as part of that transaction, subject to appropriate confidentiality protections.

Cookies, browser storage, and analytics

Necessary browser storage remembers your analytics choice for up to 180 days. Google Analytics and In The Answer's first-party acquisition tracking stay off until you accept analytics. Rejecting analytics does not stop you from using the Services.

If you accept, Google Analytics may use first-party cookies and receive data about page views, device and browser details, approximate location derived from IP address, interactions, and referral or campaign information. In The Answer may store first-touch and last-touch details such as source, medium, campaign, landing page, referring host, and AI referral category. Advertising storage and ad personalization remain disabled.

Use the Cookie settings button to change or withdraw your choice. Withdrawing stops new optional analytics collection and clears the optional In The Answer browser storage and Google Analytics cookies that our code can access. Browser Do Not Track signals do not have a common technical standard. Because we do not sell personal information or use it for targeted advertising, Global Privacy Control does not change those practices.

Sale, targeted advertising, and automated decisions

We do not sell personal information for money. We do not use personal information for cross-context behavioral advertising. We do not use personal information to make solely automated decisions that produce legal or similarly significant effects about you.

How long we keep information

The consent record and optional acquisition information stored in your browser expire after 180 days unless you make a new choice. We keep account and product information while an account is active and afterward for as long as reasonably needed to provide the Services, handle a request, protect the Services, resolve a dispute, enforce an agreement, or meet legal, tax, accounting, and reporting duties.

Support messages, form submissions, analytics, billing records, and security logs are kept for the period needed for their purpose. The period depends on the record, the sensitivity of the information, legal requirements, and the risk of keeping it. When information is no longer needed, we delete or anonymize it, subject to limited backup copies that age out through the normal backup cycle.

Security

We use administrative, technical, and organizational safeguards designed to protect personal information. These include access controls, authentication, encrypted network connections, request logging with redaction, and limits on who can use production systems. No online service can guarantee absolute security. Email support@intheanswer.ai if you believe your account or information may be at risk.

International processing

The Services are operated from the United States. We and our service providers may process information in the United States and other countries whose data protection laws differ from those where you live. When applicable law requires a transfer safeguard, we use a recognized legal mechanism for that transfer. Contact support@intheanswer.ai for information about safeguards relevant to your information.

Your privacy rights

Depending on where you live, you may have the right to know whether we process your personal information and to request access, correction, deletion, restriction, objection, or a portable copy. You may also withdraw analytics consent, ask us to stop non-essential email, appeal a decision about a privacy request, and complain to your local data protection authority.

Email support@intheanswer.ai with the subject "Privacy request" and describe what you want us to do. Include the email address connected to your account or request. We may need to verify your identity or an authorized agent's authority before acting. We will respond within the period required by applicable law and will not discriminate against you for exercising a privacy right.

These rights are not absolute. We may retain or withhold information when permitted by law, including to protect another person's rights, secure the Services, comply with a legal duty, complete a transaction, or establish or defend a legal claim.

Children's privacy

The Services are built for businesses and professionals and are not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information, email support@intheanswer.ai so we can review and delete it when required.

Changes to this policy

We may update this policy when our Services, providers, or legal obligations change. We will post the revised policy here and change the date at the top. If a change materially affects how we use personal information, we will provide additional notice when required.